IdeaBuild
Enterprise software, owned by you

Your team already knows what needs to change. Now it can build it.

The people who run your operations understand its problems better than anyone outside. With AI and a framework like IdeaBuild, that knowledge becomes working applications in weeks, not months. A new way of building software is underway. It does not have to be a disruption. It can be the best evolution your company has made.

Track & Relay Continuous Thread

Momentum without stopping

The handover happens at full sprint. Operations never slow down while your applications are built.

Why now

Four things every leadership team has lived through

01

Software takes too long to appear

Months pass between the request and the first screen anyone can use. By the time it ships, the need has moved on.

02

Building it is expensive and uncertain

Budgets grow, deadlines slip, and nobody can say with confidence what will be delivered or when.

03

It is built by people who do not know your business

The knowledge sits with your teams. The code is written by outsiders who have to learn it from scratch, and much of it gets lost on the way.

04

You were sold a product that is expensive to run

OutSystems, Oracle APEX, Mendix. Licences per user and per environment, renewals that climb every year, and your rules locked inside a vendor's engine.

None of this is a law of nature. The knowledge is already in your team. What was missing was a way to turn it into software fast.

The cost of standing still

AI is cheap. Results are not.

Access to AI is now universal. The return is not. Research across European enterprises shows where the value actually lands.

Why four in five enterprise AI projects fail

Funnel: 100 projects start, 20 deliver a return, and only 37% of companies see profit. Projects stall on no governance, no guardrails, and legacy that cannot connect. 100 projects start Everyone has access to AI 20 deliver a return 80% fail to reach ROI 37% see profit Re-engineered processes Where they stall No governance No guardrails Legacy cannot connect
of the workforce already uses AI at work

Using AI is no longer an advantage. Everyone has it.

of corporate AI projects fail to deliver a return

They stall on missing governance, no guardrails, and legacy systems that cannot be connected.

of companies see AI reach the bottom line

The gains concentrate in organisations that re-engineer core processes, not in those that buy more tools.

Waiting does not keep you where you are. Licence renewals escalate every year, and the 37% pull further ahead.

What changes

From renting software to owning it

Rented vs owned

Five rows comparing rented software with owned software: time, cost, control, risk and people. RENTED OWNED Time 4 to 6 months Weeks Cost Per user, rising every renewal No per-user fees Control Rules in the vendor's engine Your code, your data Risk Big bang, or stay trapped Module by module, rollback People Scarce platform specialists Standard skills
Criterion Today With IdeaBuild
Time to a working system4 to 6 months before the first useful releaseWeeks. The foundation is already built and tested.
CostLicence per user and per environment, rising every renewalNo per-user licences. Predictable cost you control.
ControlYour business rules live in the vendor's engineYou own 100% of the source code and the data.
RiskBig-bang replacement, or stay trappedGradual migration, module by module, with rollback at every step.
PeopleDependent on scarce platform specialistsStandard, widely available skills. Any team can maintain it.
How it happens

Four steps from first conversation to a running system

From briefing to go-live

Four steps on a line: briefing, assessment, build or migrate, go live by module. You decide at steps one, two and four. Exit points between steps. 1. Briefing 30 minutes You decide 2. Assessment 1 to 2 weeks You decide 3. Build or migrate Weeks, not quarters 4. Go live Module by module You decide exit point exit point exit point
Step 1

Briefing, 30 minutes

You describe the pain. We tell you if it is worth doing and what it would cost.

Step 2

Assessment, 1 to 2 weeks

We map what you have, model the savings, and write a plan with exit points.

Step 3

Build or migrate

Your experts explain how the business works. We turn it into software, with your rules enforced and nothing exposed outside your walls.

Step 4

Go live, module by module

Each piece goes live when it is proven. The old system stays until the new one has earned its place.

Proof, not promises

What you keep, what you stop paying

100%

of the source code is yours

Clean repositories, documented, handed over. No detach clause, no export-only metadata.

0

per-user licence fees

The foundation runs on open standards. The cost does not grow when your headcount does.

3x

faster delivery

AI-assisted engineering, with every rule verified before it ships.

Live

A real system, running today

See a production console before you commit to anything.

See it running
Mutual NDA before any discovery call Senior architects, not sales
Executive briefing

Request a 30-minute executive briefing

Tell us where software is slowing the business down. We will tell you, honestly, whether it is worth fixing, what it would save, and how to get out without a big bang.

Mutual NDA before any discovery call

Your details are used only to arrange the briefing. Nothing is shared.